360connect | WhatsApp-first Business Operations Platform
WhatsApp-first Business Operations Platform

Turn WhatsApp conversations into business operations — without losing control.

360connect is a WhatsApp-first Business Operations Platform. We configure it around your approved business playbook, turning each customer message into a controlled answer, handover or workflow—while keeping ownership, progress and the next action visible to your team.

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See how one message becomes action
Configured Around Your Workflow
Controlled AI + Human Ownership
Trackable Next Actions
Quick Connect · No Message Fees
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Command Center
Live Insights
The Problem

The problem is not only unanswered messages. It is disconnected operations.

A customer action may begin in WhatsApp, a website, a form or a campaign — but the next step still depends on manual forwarding, spreadsheets, memory and separate systems.

That is where revenue leaks: missed follow-ups, forgotten appointments, zero visibility.

360connect sits between the event and the next business action.

No Ownership

Who replied? Who owns the next step? Shared chats lose leads when responsibility is unclear.

No Consistency

Different staff give different answers. Approved Rules and Knowledge keep customer communication aligned.

No Structure

Processes live in people’s heads. Forms, bookings and follow-up depend on memory.

No Visibility

Customer intent, requirements, progress and AI decisions are difficult to see or audit.

The Controlled Decision Layer

The customer speaks naturally. The system decides the approved next step.

360connect first checks deterministic Rules, then uses semantic understanding only when natural language needs interpretation. It can answer from approved Knowledge, ask a clarifying question, hand over to a person or start a configured action. The Connector Core then carries that decision into your operation.

01
Connect

An event arrives from WhatsApp, a website, a form or a system.

02
Capture

The right contact, booking, order or task record is created.

03
Route

Ownership, workflow path and next action are decided.

04
Execute

The required Engine runs the process.

05
Notify

Customer, team and management stay updated.

06
Measure

Status, SLA and outcomes stay visible.

Controlled AI Support Layer

AI that works inside your approved business playbook.

It understands different phrasing and languages, but it does not invent a price, process or business action. Rules, Knowledge, Forms, Booking settings and workflow permissions remain authoritative.

Understand & Route

Identifies the customer’s business intent, language and readiness before choosing an approved answer, action, clarification or handover.

Approved Knowledge

Answers are grounded in business-approved information, with source, confidence and safe fallback controls.

Start Approved Workflows

A clear request can start an approved Form, Booking or Workflow, with validated prefill when the customer has already provided a known choice.

Assist & Improve

Prepares staff-ready Inbox suggestions and identifies Rule or Knowledge opportunities. Nothing is sent or published until an authorised user reviews it.

Exact Rules Semantic Understanding Approved Action / Knowledge Safe Fallback / Human
One inbound customer message uses at most one AI Processing Credit—even when approved Semantic and Knowledge stages work together. Every stage remains visible in AI Activity reporting.
Three Customer Outcomes

One natural-language message can move in three safe directions.

Answer

Question → Approved Knowledge

An information request receives the relevant approved answer, in the customer’s language, with confidence and source visibility.

Act

Clear Request → Approved Workflow

A ready-to-act customer can enter an existing Form, Booking or proposal workflow, including validated prefill for information already provided.

Clarify / Human

Uncertainty → Safe Next Step

When intent or information is unclear, the system asks for confirmation, uses safe fallback or routes the conversation to your team.

Supporting Architecture

The Execution Layer

Unified Workspace

Turn one WhatsApp number into a multiplayer workspace, with AI Smart Suggest drafts for faster staff replies.

Explore Inbox →

Contact Intelligence

Turn conversations into saved AI Customer Briefs, then combine intent, requirements and next-action signals with Custom Fields, tags and audience data.

Explore Contacts →

Conversion Ops

Track deal health with SLA alerts and Engagement Scoring, while keeping longer-term opportunities organised in Nurture with a reason and review date.

Explore Pipeline →

Booking Engine

Eliminate no-shows. Full Google Calendar sync, automated reminders, and capacity-based scheduling.

Explore Booking →

Intake & Checkout

Capture data with Smart Forms, process Flash Store orders, and verify payments entirely in WhatsApp.

Explore Forms →

Growth Engine

Combine rules, workflows and approved Knowledge to run multilingual AI-supported replies and scheduled campaigns.

Explore Automation →
Human Visibility & Ownership

Automation moves the work. Your team still owns the outcome.

Every important customer step returns to an accountable workspace, so the next action, responsible person and business context do not disappear inside the bot.

Inbox Assignment

Give conversations a clear human owner.

AI Customer Brief

Carry intent, requirements and next-step signals forward.

Pipeline, SLA & Nurture

Track progress, delays and future follow-up.

Operational Visibility

Live Command Center

Your daily operational dashboard. Triage incoming chats, monitor SLA flame alerts, track pending orders, and see what needs immediate action today.

Explore Dashboard →

Insights & Reports

The analytics engine. Understand why things happen. Track pipeline win rates, bot workload, no-show revenue leakage, and export full historical logs.

Explore Insights →

The Integration Layer

Connect Your Business Systems

Let WhatsApp workflows work with the rest of your business.

Connect websites, calendars, CRMs, booking platforms, proposal systems and internal applications to start WhatsApp actions, receive completed workflow data and keep teams aligned.

Explore Integration Layer Try Live Demo
Website · CRM · App
External business systems
360connect Workflow
Message · Form · Booking · Follow-up
Operations · Reporting
Send structured data onward
Google Calendar
Sync availability and confirmed bookings.
Inbound Triggers
Let external systems start configured WhatsApp actions.
Outbound Webhooks
Send forms, bookings and workflow data securely.
Developer API
Give approved applications controlled workspace access.
Google Calendar is available in Advance. Inbound Triggers, Outbound Webhooks and Developer API access are available in Pro. Larger or more complex deployments, customer-specific mapping, development, security review, testing and maintenance are scoped separately.
Operational Proof

Real workflow patterns, not hypothetical AI promises.

Representative traces from workflows our team has already designed and implemented — shown without exposing client identities, confidential data or inventing performance claims.

Enquiry-to-Proposal Automation

Enquiry → Qualification → Proposal → Delivery → Follow-up

Registration & Attendance

Registration → Reference → Confirmation → Reminder → Attendance

Workflow Update Notifications

Operational Status → Customer Notification → Progress Record

These patterns also support workflows used across our own operating environment.

Watch 360connect

See 360connect in introduction video

Watch a quick introduction in English or Chinese to understand how 360connect turns WhatsApp chats into structured operations.

Prefer a deeper walkthrough? Explore the product screens below, or visit our Resources section for more videos and guides.

See it in action

The interface designed for speed. No clunky CRM feels.

app.360connect.my
Inbox UI
Turn one WhatsApp number into a multiplayer workspace for team collaboration.
Industry Solutions

Playbooks for your specific business model.

Every industry has its operational friction. We structure specific workflows to turn that complexity into clearer, repeatable business operations. Find the operating model closest to your business below.

View All Playbooks →
360connect Proposal

Not sure where to start?

Start with the 360connect Proposal. It explains the Connector Core, operational workflows, plans and the next step toward a workflow designed around your business.

Request Proposal
Full-Funnel Execution

Built on the 360 Marketing Infrastructure.

360connect is the workflow and operations layer of the 360 Marketing infrastructure — connecting enquiries, customer actions, follow-up, campaign operations and business systems into structured workflows that teams can continue, track and improve.

Flyers Media

Flyers Media

Nationwide Distribution Infrastructure

Nationwide offline distribution. We combine physical flyers with auditory scan-to-win triggers.

Offline > Online Traffic
GamesAdv

GamesAdv

Interactive Gamification Platform

Gamified landing pages where your Sonic Hook provides the dopamine hit to boost lead capture rates.

Zero-Party Data
GoWhere

GoWhere Business

Campaign Tracking & Lead Attribution

90-day campaign pages that turn QR visits, shared links and local attention into actions, leads and WhatsApp-ready enquiries for 360connect to follow up.

Track > WhatsApp Follow-up
SonicHook

Sonic Hook

Memory Hook Engine

Hook jingles people remember — and act on. A brand recall layer that amplifies campaigns across offline and digital.

Brand Recall
Powered By
360 MARKETING
1,200+ Clients
SMEs & MNCs Since 2007
Trusted By Leaders:
SkyWorld Uniqlo Michelin UOB Genting Faber-Castell LVMH Setia Aeon Cuckoo

Selected brands served by the 360Marketing group. This does not imply that every organisation shown uses 360connect. Logos remain the property of their respective owners.

Need a fully integrated campaign from hook to closing? Speak to our strategists.

Plans that scale with you

Flat-rate platform pricing with a clear monthly AI Processing Credit allowance.

Advance

Most businesses start here

RM 500/mo
6-month plan · RM 3,000 total
Pay 12 months, get 14 months access · RM 6,000
3-month starter plan: RM 600/mo · RM 1,800 total
  • 1 WhatsApp Connection
  • 1 Admin + 1 Staff included
  • Flat Rate: No Message Fees
  • Shared Inbox, Contacts & Pipeline
  • Smart Schedule + WhatsApp Bot Booking
  • AI Auto Reply + Inbox Smart Suggest
  • 5,000 AI Processing Credits / month
View plan details
Growing Teams

Pro

2 Connections + Integration Hub

RM 800/mo
6-month plan · RM 4,800 total
Pay 12 months, get 14 months access · RM 9,600
3-month starter plan: RM 900/mo · RM 2,700 total
  • Everything in Advance, plus scale capacity:
  • 2 WhatsApp Connections
  • 1 Admin + 5 Staff included
  • For teams above 5 staff
  • 10,000 AI Processing Credits / month
  • Integration Hub: inbound triggers, outbound webhooks & Developer API
  • Custom API mapping and implementation quoted separately
View plan details
View Full Pricing & Features

Need a larger or more complex deployment? Additional users, WhatsApp lines, integrations and implementation scope can be quoted separately. Request Proposal

Next Step

See how 360connect could work for your business.

Request the 360connect Proposal to understand the Connector Core, operational workflows, available plans and how the platform can connect conversations, people and systems. If the fit is right, the Proposal will guide you to the Personalized Workflow stage.

Request Proposal Try the Live Demo

FAQ

Are there hidden per-message fees?

No. Standard platform messaging does not carry a separate 360connect per-message software fee. AI-assisted processing uses the monthly AI Processing Credits included with your plan.

How is AI usage counted?

For WhatsApp Auto Reply, one inbound customer message is grouped into one Processing Credit Journey. Approved Semantic and Knowledge stages may both run internally, but the customer is charged at most one Processing Credit for that message. Exact Rules and fixed Workflows can use zero AI Credits. Separate staff-requested tools such as Inbox Smart Suggest or improvement analysis are counted as their own processes.

Will the AI guess when information is unavailable?

No. AI answers are restricted to approved Knowledge and configured workflows. When reliable information is unavailable, 360connect uses a safe fallback or refers the conversation to your team.

Does AI automatically change my live Auto Reply or Knowledge?

No. 360connect can identify Rule opportunities, Knowledge gaps and human-only topics, but every improvement remains a review candidate until an authorised user approves its target and final content.

Can I keep my current WhatsApp number and history?

Supported connection options may let you continue using an existing number while previous history stays on your phone and new platform records begin after connection. Availability and operating risk depend on the selected connection method, the condition of the business account and WhatsApp or provider policies. No software can guarantee immunity from platform restrictions, so the suitable deployment method is confirmed during onboarding.

How many devices can log in?

Your whole team can be logged in at the same time from different PCs and phones without kicking each other out. Team size simply follows the user access included in your plan.

Do we need to change our whole process immediately?

No. We normally map your existing process first, start with one high-value workflow, and introduce the operating model in manageable stages before expanding further.

What happens after I request the 360connect Proposal?

Your General Proposal is generated and delivered through the WhatsApp or Email channel you choose. It explains the platform, workflows and commercial options. If you want a workflow designed around your business, the Proposal then lets you request the Personalized Workflow stage.

Read all 44 Frequently Asked Questions →
Request Proposal

Choose how you would like to receive your 360connect Proposal.

Start directly in WhatsApp, or use the web form and choose WhatsApp or Email delivery.

Option 1 · WhatsApp

Request the Proposal on WhatsApp

Open WhatsApp with one prepared message. The 360connect proposal flow can continue from there.

Get Proposal on WhatsApp

Prefill: “Hi 360connect. I would like to request the proposal.”

360Marketing Sales Desk
enquiry@360marketing.my
Century Ventures Capital Sdn. Bhd.

Level 41, Vista Tower, The Intermark,
348 Jalan Tun Razak, 50400 Kuala Lumpur.

Option 2 · Web Form

Request your Proposal

Complete the form and choose WhatsApp or Email delivery. You can also use this form for a general enquiry.

Receive Your Proposal Via *

Your 360connect Proposal will be generated and delivered through WhatsApp.

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